Make the services easier to navigate
Present the practice's accounting and advisory offering in a clear structure, with dedicated information for the services clients are looking for.
Project 01 / Case study
Xpert
Accounting.
Website Development SEO & Local Visibility Digital Presence
A connected digital presence for a modern accounting practice — bringing the website, local search, lead-generation tools and a refreshed social identity together.
Project focus
Website & content
Enquiries & engagement
Search & social
01 / The brief
MORE THAN
A WEBSITE
REFRESH.
The goal was to make Xpert Accounting easier to understand, easier to find and easier to contact — across the places potential clients already look.
Give visitors better ways to enquire
Move beyond a basic contact page with connected enquiries, direct website messaging and a useful tax-estimate tool.
Bring search and branding together
Support local discovery while making the website, Google Business Profile and social channels look and feel more consistent.
02 / Explore the project
THE WORK,
UP CLOSE.
Explore the refreshed accounting website, from clearer service journeys to the tax estimator and ways to get in touch.
FULL HOMEPAGEXpert Accounting
SCROLL TO EXPLORE ↓
Scroll inside the preview to explore the homepageView full screenshot
03 / What we delivered
ONE PROJECT.
MULTIPLE TOUCHPOINTS.
Rather than treating the website as a standalone job, we worked across the core parts of Xpert Accounting's digital presence.
Website & content
BUILDA complete WordPress rebuild with responsive layouts, clearer navigation, dedicated service pages and tailored accounting and advisory content.
Enquiry tools
CONNECTA contact form connected to the practice's email, direct website chat and a working tax estimator designed to encourage relevant enquiries.
Search & local presence
DISCOVEROn-page SEO, page metadata, a sitemap, Google Search Console configuration and updates to Google Business Profile services and content.
Brand & social refresh
CREATEUpdated social information and branding, refreshed profile imagery and three complimentary branded posts for both Facebook and LinkedIn.
04 / Features in focus
BUILT TO DO
MORE THAN LOOK GOOD.
Three parts of the project show how the website supports enquiries, communication and search visibility in day-to-day use.
FEATURE 01 / LEAD GENERATION
A tax estimator
A tax estimator
with a purpose.
The interactive tax calculator gives visitors a useful starting point. It helps them explore potential savings and provides a natural route to begin a conversation with the practice.
TAX ESTIMATOR
Explore yourpotential savings.
Estimated income
FEATURE 02 / COMMUNICATION
Two clearer ways
Two clearer ways
to get in touch.
The contact form delivers enquiries to the business email. Live website chat offers another way for visitors to ask questions while they're browsing, making the next step straightforward.
Contact formConnected to business email
Live website chatA direct channel for visitors
FEATURE 03 / DISCOVERY
Useful pages.
Useful pages.
A stronger local presence.
Individual service pages give search engines and visitors clearer information. On-page SEO and an updated Google Business Profile support discovery, while refreshed social channels present a more consistent identity.
CONNECTED DISCOVERY
Tax planningBookkeepingVAT & payrollAdvisory
Service pagesSearch-ready structure & metadata
Google Business ProfileLocal information & service updates
05 / The outcome
A MORE CONNECTED
DIGITAL PRESENCE.
One clearer website and a more consistent experience across the places clients can discover, explore and contact Xpert Accounting.
The result is not just a different-looking homepage. The practice now has a more joined-up digital setup, with practical tools that support the customer journey.
Clearer service journeys
Dedicated pages and an improved site structure make it easier to find the right service.
More ways to start a conversation
Email-connected enquiries, website chat and a tax estimator offer different routes to get in touch.
Better-connected search presence
SEO setup, Search Console and an updated Google Business Profile bring more consistency to discovery efforts.
Consistent branding across channels
The website, Google content, Facebook and LinkedIn now share a more coordinated presentation.
Let's work together
READY TO BUILD
WHAT'S NEXT?
Whether you need a new website, stronger branding, better visibility or ongoing support, tell us what you're working on and we'll help you find the right next step.